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Behavioral Consulting
"You do not change behaviors by focusing on your target objectives or beliefs, you need to focus on the behavior itself and understand why it goes wrong".Prof W. Wood
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Observation
2
Overview of primary hypothesis
3
Full analysis and recommendations
4
Building together the action plan
Crucial to the success of the project, this step consists in observing the situation in its native context, in collaboration with our scientific team.
At this stage, we use ethnography tools, Web Listening, projective interview techniques - depending on the given context.
We provide a first top line document that summarizes very first findings and working hypothesis.
We present at this stage a complete analysis of the mechanisms involved and we formulate tangible and pragmatic recommendations, to create an environment conducive to the adoption of the new behavior(s).
During a working meeting lasting one or two days, alongside our clients, we define what to put in place in a concrete and pragmatic way. This stage is preceded by preparatory work, to be carried out by the teams, in order to guarantee a 100% productive exchange time.
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